Logo Transitions

The evolution of Black Boar cues is marked by a variety of different features, including, but not limited to- the number of points, the ring assemblies, inlay design, butt cap, and the logo design. Most transitions were made in stages, often with different evolving techniques overlapping, making the entire scope of unique Black Boar cues nearly impossible to capture.

Each turn of logo was based on the implementation of something fresh. Just after introducing a new feature he was especially proud of Tony would change the logo to reinforce the significance. The first logo featured the image of a boar's head sandwiched between 2 boxy "B's".

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This logo was done in both black or brown, depending on the individual cue's coloring. Some 4 point cues with a "Boar's Head" logo featured a dot in the top right hand corner to indicate simulated ivory, a necessity for overseas shipping.

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Overall, Black Boar cues began with the "Boar's Head" and the phase continued through the very beginnings of the 6 point cues.

 

The early success of the 6 point cues prompted Tony to adorn the new style cue with a change of logo. The result of the first attempt at an upgrade was the "engraved BB Custom" logo, with 2 cursive "B's" and a lower case "custom" off set under the left "B".

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The engraving in this logo was filled white in black butt caps and filled black in white butt caps.

Proud of the new strides in engraving design technology (compliments of the resident tech-guru- Tony, Jr.) it was a natural transition to logo the cue in this fashion.

 

Quickly, (perhaps less than a year's time) the .005" end mills used to carve the "custom" proved expensive and cost prohibitive. The end mills, at about $40 a piece, were breaking at a rate of 3 or 4 a week. In light of this, although it is unknown at this stage how many of these cues were made, on the whole Black Boars with the "engraved BB custom" are a remarkably rare find.

 

A quick fix to the expensive end mill fiasco was to drop the "custom" resulting in a more cost effective logo, an elegantly "engraved BB". These fancy cursive "B's" were done similarly to their "custom" brethren, in both black and white depending on the nature of the cue's aesthetic design.

 

The lone "engraved BB" represents another short lived logo era, this time on account of further advances in engineering, construction and design. As Tony's confidence grew so did the logo.

 

With extensive research and development being done daily, the cursive inlayed BB came at plateau. The fruition of many significant theories forced rapid changes and raised a need for another distinctive mark. The gorgeous and delicate "B's" were (still are) inlayed one over another, a two day process. Finally satisfied with a trademark fully representative of the overall craftsmanship, Tony made this a standard and it stuck. The better portion of the late 6 point cues bears the "inlayed BB" as do all 8-points and Players' cues.  In cues heavily inlayed in gold, sometimes one or both Bs may be Gold vs. Pure Fine Silver.

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